From the ground up

ruumi is enabling farmers to restore global soil health.

ruumi’s technology and program are built by a passionate team of software developers, data scientists, researchers, and grazing experts. We are based in the UK, Germany, and Denmark.

Since 2020 ruumi has provided farmers with technology, know-how, and financial resources to future-proof their farms.

Our vision is to see a future where farming enriches the earth.

We have big ambitions. We want to make global food supply more planet-friendly, restore ecosystems, remove tonnes of carbon from the atmosphere — and create profitable farms while doing it. But we know none of this is possible without the soil and the farmers who care for it. We are rooted in the work of the present, but stay focused on the goal of a more abundant future.

1

Know-how

Our co-created farm action plans provide personalised step-by-step guidance for farmers who want to future proof their business.
2

Technology

Our grazing app helps farmers to manage the transition and track  progress on their journey to more sustainable practices.
3

Supply Chain Support

Provide your buyer with evidence for sustainable practices

Meet some of the team

Johannes Scheibe Nørgaard, Daniel Hofmann & Paddy Long

The co-founders of ruumi

“I always wanted to do something which could have a positive impact on the world. Building the technology behind ruumi and seeing the impact makes me feel like my job is worthwhile.”

André Sousa
Engineer

“What sets ruumi apart? We’re always coming back to the question of what does the most good: for agriculture, for the farmer, for the planet”

Anne Schechner
Science Lead

Advisors

The technical advisory board is a group of leading grazing experts. They help us develop and iterate on our soil improvement framework.

James Daniel

Founder of Precision Grazing

Liz Genever

Independent beef &
sheep consultant

Luppo Diepenbroek

MD of Straight Line Nutrition

Marc Jones

Advanced Regenerative
Farmer

Robert Gilchrist

CEO of Aberdeen Angus
Cattle Society

Clyde Jones

Dairy consultant with herbal leys

Partners

We are collaborating with researchers from two universities to develop the latest tech

Learn more about us here

Johannes Scheibe on using carbon credits to transition from understocked and overgrazed to zero input grazing

A conversation with Johannes Scheibe, founder of ruumi, a satellite grazing app, about financing land regeneration and how ruumi works with farmers and companies to create the conditions for a better future.

March Webinar 2025

Kick start your grass growing season with ruumi and James Daniel

Rotational Grazing Introduction

Learn more about our Grazing app. A digital grazing platform that helps you grow more grass sustainably and take control of your most valuable asset - your soil!

Want to know more?

What is ruumi?

ruumi enables farmers to restore and maintain soil heath on livestock pasture. This means more productive farms with reduced inputs and lower emissions.

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How does ruumi work?

To enable farmers to restore soil health, ruumi provides technology, and know-how:

  • Technology: our grazing app and soil sampling allows you to baseline your farm, implement changes and show evidence for the improvements you make over time.
  • Know-How: we provide Action Plans with you in order to make the transition to more sustainable processes as seamless as possible.

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How does ruumi’s technology work?

We use a range of technologies. Our grazing app uses data from multi-spectral and radar satellites, machine learning, our own plate meters, and ground truth readings from you the farmer.

How do I sign-up?

Sign-up for our grazing app through the website and get started straight away.

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Is ruumi free to use?

Our grazing app is free and you can start using it straight away.

If you decide you want to join a supply chain programme, there is no joining fee and you will own your data.